In this episode of Inside Integration, Chris and Jayson break down the growing trend of industry consolidation and why it’s crucial for rep firms and integrators to understand the shifting landscape. With Phoenix Marketing’s recent move to become a national rep firm, they discuss the impact on regional reps, product distribution, and what this consolidation means for the future of custom integration. Whether you’re a dealer, integrator, or manufacturer, this conversation dives deep into what consolidation means for the industry and how businesses can adapt.